“You’ve got to start with the Customer Experience and work backward for the technology” – Steve Jobs Today, marketing is something that every business must execute to support its growth process. One way to do this is by using marketing playbook bundles. These are collections of marketing tools and...

Late adopters are slow to adopt new technologies, products, and services and represent half of the market. There are 5 key segments of the technology adoption life cycle. These are the innovators, early adopters, early majority, late majority, and finally, somewhat reluctantly, the laggards. The late majority and laggards...